Saybrook University Doing the Work Campaign
Rooted in humanistic and social justice values, the Saybrook University community has been working towards systemic change in over 35 countries around the world since its founding in 1971. As Saybrook’s brand designer at TCS Education System, I worked with a team of copywriters and strategists to create the Doing the Work campaign. The campaign was largely digital, so our goal was to find a creative way to get users to stop scrolling. The campaign design stands out in a social or digital feed with bold typography and vibrant colors popping off a dark background. The design is simple yet effective, and the compelling copy explains Saybrook’s social justice mission and positions the university as a leader in social impact programs. Saybrook saw record-breaking admission with the campaign's release and surpassed all program goals for the FY21 fiscal year.