Saybrook University Executive Press Kit

Rooted in humanistic and social justice values, the Saybrook University community has been working towards systemic change in over 35 countries around the world since its founding in 1971. As Saybrook’s brand designer at TCS Education System, I worked with a team of copywriters and strategists to create the University’s print and digital Executive Press Kit. The goal for this project was to effectively communicate Saybrook’s social impact, academic programs, and diverse community to potential investors and donors. To accomplish our goal, we created a micro site through Readymag using the platform to push their brand into a much more modern and visual direction. We used interactive design elements, videography, and infographics to bring the content to life. Following a similar style, we created the print version as a tangible piece the Saybrook team could bring with them as they met with potential donors, investors, organizers, and political leaders around the world. With the success of our work, Saybrook’s President was able to secure substantial investments for the University to continue their work educating the next generation of social impact leaders.