Augwind Energy is a cleantech company focused on the development of innovative solutions for energy efficiency and energy storage. The company’s proprietary AirX technology offers a groundbreaking approach to distributed energy storage and industrial energy efficiency. After recognizing the need to update their branding to better represent the modern technological innovation they create, Augwind tapped Antenna Group to lead the charge.
As the Senior Graphic Designer, I worked in collaboration with my talented team at Antenna Group to revamp Augwind’s branding to align with their identity as a forward-thinking, modern, and eco-conscious cleantech company. The transformation began with a refreshed logo and typography, infusing a sleek and contemporary aesthetic. We introduced a dynamic and vibrant color palette that exudes energy and innovation, setting the tone for their cutting-edge approach. A personalized brand pattern was crafted to reinforce their unique identity and make a lasting visual impact. To match the company's spirit of innovation, we also ventured into experimental type treatments and layouts, pushing creative boundaries to reflect the revolutionary ethos of the brand. This comprehensive overhaul now positions them as a standout player in the cleantech industry, embracing progress and sustainability in every aspect of their visual identity.