CPower Energy Branding

CPower is a leading distributed energy resource aggregator that supports grid reliability by helping commercial and industrial organizations make money by using their energy resources to help the grid at times of need. CPower has engaged Antenna since 2021 for public relations services due to our expertise in cleantech and knowledge of the intricacies of power markets and utility programs. After a year and a half of the successful public relations partnership, CPower turned to Antenna for help refreshing the company’s brand messaging and visual brand identity to better position the company as a leader in an increasingly crowded field of competitors. As the Senior Graphic Designer, I worked in collaboration with my talented team at Antenna Group to refresh the brand’s visual assets, including the logo, color palette, typography, and overall brand art direction in addition to creating templates for key pieces of collateral. Our work transformed CPower’s branding by infusing a dynamic and forward-thinking visual identity, aligning it with their innovative cleantech solutions. This strategic rebranding not only reflected their cutting-edge approach but also elevated their industry presence, separated them from the crowded competitive landscape, and firmly established them as a trailblazing leader in the field of sustainable technology.

An Antenna Group project created for CPower.

Branding Exploration

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