Electreon Branding
Israel-based Electreon had been at the forefront of implementing its wireless charging technology on public roads in multiple countries, but was about to make its debut in the U.S. where brand awareness was low. Recognizing that an effective North American launch would require educating audiences on a first-of-its-kind technology and proving the technology investment was worthwhile for U.S. cities, the Electreon team tapped Antenna Group for launch, website, branding and media support, with an ultimate goal of building out the company’s North America pipeline. As the Senior Graphic Designer, I worked in collaboration with my talented team at Antenna Group to lead the rebranding of Electreon. With the updated branding launch, we built an entirely new website that included the logo and overall visual rebrand that reflected Electreon’s “new look.” The goal was to present Electreon as an innovative, global company with a mature business that has been deployed successfully in numerous countries. Together we successfully generated qualified leads for Electreon in North America, effectively helping the team build their North American presence. Our work also generated interest in wireless charging technology from federal government leaders, mayors and state DOTs to generate interest in additional projects, prompting 12 letters and quotes from mayors and state DOTs seeking more flexibility to spend federal funding on innovative solutions like wireless charging.
