Bootery Boutique Branding

Bootery Boutique is a hometown shop located in the heart of Libertyville, IL. The shop offers all the must-have shoes, clothing, and accessories you desire for your elevated wardrobe. Together, our goal was to create an elegant yet approachable brand that not only focused on their must-have shoes, but their must-have lifestyle. With close attention to the many surrounding competitors, the Bootery Boutique brand needed to boldly stand out among the crowd while crafting them as a staple for the local community. Since Bootery Boutique offers way more than just shoes, we decided to create a typography focused design with a calming boho color palette that positions the brand as a trendsetting, central Libertyville business providing the community with the essential latest collections.